How brands and marketers can leverage Facebook Watch

Facebook plans to sink nearly $1bn into original video content over the next year to build out its newly launched Watch tab, which serves as a hub for longer-form, TV-like series that the social giant is hoping will help it rival the likes of YouTube.
Advertisers currently have the option of running mid-roll ads during Watch shows, and Facebook recently said that it will begin testing pre-roll ads for Watch as well. But brands are also interested in creating branded shows for the platform,