How brand integration is supplementing TV revenue streams

In the history of brand integration, there are a few “gold standard” integrations that come to mind when talking to industry professionals.
 
One of the first significant integrations may be Reese’s Pieces integration in Steven Spielberg’s classic E.T. Other iconic brand and entertainment hookups include Aston Martin and Heineken with James Bond, Mini in The Italian Job. FedEx and Wilson in Castaway, Ray-Ban in Risky Business and Nike in What Women Want.
 
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