How BP is safeguarding against future rivals like Amazon

Oil and gas giant BP has implemented a new system that allows it to turnaround product offers within four weeks in order to fend off competition from brands that could pose a future threat such as Amazon.
Speaking at the Festival of Marketing this morning (5 October), BP’s global strategy manager Matt Rich said: “What happens if Amazon starts playing in fuel retail? Amazon has got about a gazillion customers, let’s say they take 10 million of those customers in the UK and say t