How big businesses are taking advantage of the co-working boom

Direct Line has focused on a female startup founder for its new campaign.Big brands are finding homes for themselves in the co-working environment, often as a way to foster creative ideas, reach new customers or attract and retain top talent.
For professional services giant KPMG the rationale behind its decision to place teams in co-working spaces was to make the brand more accessible to startups, scale-ups and entrepreneurs, explains Kirsty Mitchell, director for growth and leader of the co-wor