How Amazon presents rich opportunities for agencies

It is undeniable that Amazon, for all its weight, still has ample space to stretch itself far beyond what is possible. It is also no secret that agencies are seeing the Seattle-based behemoth as a genuine threat to its business — so much so that recently-departed WPP chief executive Sir Martin Sorrell name-checked the brand consistently in the past few years.
Speaking at 2017’s Mobile World Congress, the recently-departed chief executive officer, said that the e-commerce giant’