How agencies can tackle diversity by revolutionising recruitment processes
McKinsey’s research has shown that ethnically diverse companies are 35 per cent more likely to achieve above average financial returns, while gender diverse companies are 15 per cent more likely to outperform. It is an area that the marketing industry is taking seriously, and it is something brands increasingly expect.
“Clients are demanding it of their agencies and we simply could not have won the pitches or created the work we’ve produced without the diversity we have in our
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