How agencies can become more relevant to brands

Being as relevant as possible to potential clients is a core component of business development. No matter how compelling your proposition, if you don’t take the time to think about what a specific person might be interested in, then you’re not likely to be winning new business with your dream brands anytime soon.
Taking new business to the next level requires you to know how and when to engage a singular contact, rather than selling everything to anyone who will listen. So how do you