How affiliate marketing is helping brands go global

For British retailers, the overseas shopper is becoming increasingly desirable. The UK boasts the biggest ecommerce trade surplus of any country for good reason; not only are British goods in demand but the fiercely competitive domestic retail climate has made brands lean and logistically match-fit to compete in a global market.
Affiliate represents its natural digital marketing bedfellow. With a 25-year focus on honing a transparent, return-on-investment-focused and performance-based payment mo