How AB InBev is using blockchain to save up to 30% on media spend

The Cannes Lions Festival of Creativity kicked off this week with ‘blockchain’ a frequently recurring term in the multitude of press releases emanating from Le Palais. Notable among them was a tie-up between drinks behemoth Anheuser-Busch InBev (AB InBev) and adtech outfit Kiip, The Drum probes further.
AB InBev and Kiip announced on Monday (June 18) that they have launched the “first-ever blockchain mobile ad campaign” with the world’s largest brewer clai