How a challenger bank redesigned the credit card for the vertical era

It was a deep dive into the way we interact with digital products that inspired Starling Bank to do something radical yet entirely simple with the physical: flip the bank card design from landscape to portrait.
Starling is a tech-led, mobile-only competitor in the finance market. The company was founded by the former chief operating officer of Allied Irish Banks, Anne Boden, in 2014 in order to bring the banking world in line with the digital.
Aside from its mobile customer interface, the brand