How a British start-up got involved in Singapore’s diabetes prevention campaign

Singapore’s Ministry of Health has a big mandate to tackle the diabetes problem in the country, which places a huge strain on its healthcare system. 
A large part of that is access to information and big spend ad campaigns that try and educate the population. But, in a country that has a major smart city mandate, it is also seeking solutions that have a heavy tech influence.
This is where a British start-up comes into the fray. TicTrac, a digital therapeutics business, has co-created