House of Fraser – where did it all go wrong?

House of Fraser (Hof) will soon shutter the doors of several of its stores across the UK as part of a restructuring deal, as the owner of Hamleys, Chinese conglomerate C.banner, takes control of the ailing chain. It is yet another high-street casualty – so where did it all go wrong for the 169-year old brand?
The action plan will see HoF launch a company voluntary arrangement (CVA) insolvency process to close an unspecified number of its 59 brick and mortar stores, threatening job cuts to