11-04-2017 12:20 via thedrum.com

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

The movie poster is a make-or-break marketing medium that predates TV and cinema. In our mind's eye, good posters live on as a companion piece to our favourite movies, underlining the importance of the creative.
Tasked with communicating tone and content, studios leverage distinct artwork as ads in the physical world and as social media content, all in pursuit of impressions that may equate to ticket sales.
Instagram appears to be the platform of choice for studios to distribute artwork to help
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