Honda recruits Southpaw to support the launch of its Civic Type R

Honda has recruited the services of creative agency Southpaw to help it drive sales of its new Honda Civic Type R, scheduled to hit garage forecourts from July.
Following a competitive pitch Southpaw will be tasked with devising a digital and social campaign for Europe to communicate the vehicle's key characteristics to a younger demographic, commencing with a film designed to impart Honda’s history to its audience while bringing them up to speed with its latest technological advances.
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