Hollywood, data and ‘not being like Amazon': Alibaba’s Jack Ma on his vision for the future

Alibaba’s data rather than its sprawling e-commerce business is where founder Jack Ma believes its future lies, a future it hopes will see it become just as famous for making movies as it is making sales.
“We are a data company,” declared the entrepreneur at the World Economic Forum today (17 January). While many make the claim, few have the breadth of data Alibaba owns to make it a reality. “Eight years ago we said Alibaba should not be an e-commerce company because we h