Holden pits man against beast in new Colorado campaign

A man and his truck take on a mountain goat in a new campaign promoting Holden’s Colorado vehicle.
The campaign follows a man and his Colorado in an epic race against a mountain goat to get to the top of a mountain. The ad features a man and his vehicle racing through rivers, forests and over boulders on steep mountain terrain, all in a bid to outdo a crafty mountain goat.
The campaign, which was created by The Monkeys and directed by Hamish Rothwell of Goodoil Films, features the tagline: