Hobbycraft appoints iCrossing as its digital marketing agency

Hobbycraft has selected digital marketing agency iCrossing as its global digital partner following a competitive pitch.
iCrossing’s approach will focus on PPC, SEO, paid social and display advertising, as well as integration with creative and offline media, to deliver growth for the business.
Using their consumer-centric approach, iCrossing will combine Hobbycraft’s rich customer data with market-leading insight and automation to drive efficiencies and grow the retailer’s loyal