HMV taps into the vinyl boom with new cinematic campaign targeted at students

HMV has launched a new cinematic campaign that celebrates the brand having been the “home of vinyl since 1921”.
The 30 second ad, which was filmed at the headquarters of Middlesex-based record label The Vinyl Factory, features Billy Cobham’s ‘Stratus’ as its soundtrack. The ad flips through scenes demonstrating the pressing process of vinyl while highlighting classic records from the likes of Dr. Dre, Led Zeppelin and Guns and Roses.
The ad will be rolled out in 33