Hive targets mass audiences instead of the ‘tech-savvy’ in brand overhaul

Hive has launched a new identity, positioning and campaign as it looks to present the brand to a mass audience by focusing on real-life use cases instead of technical qualities.
The rebrand takes effect simultaneously in markets including the UK, Canada and North America, which is considered a “priority territory”. The new ‘Let’s Get Living’ campaign goes live tomorrow (10 June), and looks to show people how having a smart home enhances daily life.
Smart home brand