Hive sees 1m new signups amid Twitter turmoil, but experts predict the spark will fizzle

Mastodon is so last week. Hive Social is hot. But the hype may not last. 
Under the new leadership of Tesla founder and billionaire Elon Musk, Twitter has been rocked by mass layoffs (that saw much of the company’s legal advisory and content moderation teams ousted), resignations from top executives, flip-flopping platform changes, an ultimatum to employees that resulted in more resignations and a major drop in ad spend as brands pull back in light of brand safety concerns. 
Amid