Hit Makers by Derek Thompson review – how things become popular

Nothing actually ‘goes viral’, and consumers are both conservative and curious, argues this engaging cultural study
On its first release, “Rock Around the Clock” was a flop. The impressionist painters were derided by the artistic establishment of the time. And Fifty Shades of Grey was originally a work of internet fan-fiction that was then put out by a tiny Australian publishing house, to no global acclaim. So how did what happened next happen next? This engagingly writte