Highmark launches humorous campaign to encourage patients to really talk to their docs during physicals

People often don’t ask the right questions, if any at all, when they go to the doctor. Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the US, is out to change the way people interact with their docs with a new ad campaign called “Ask the Doctor.”
 
The campaign, done through Partners + Napier, includes digital banners, mobile ads, direct mail and TV spots. The spots, directed by Chris Hooper of L.A.-based Raucous Content, a