09-10-2017 12:00 via thedrum.com

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

In another week where political turmoil and uncertainty has taken centre stage, you could be forgiven for missing the fact that last week was Dyslexia Awareness Week.
However, with talent high on the agenda, both the awareness week and the broader subject of neurodiversity should be firmly on the radar for all ambitious brands and agencies. 
Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Su
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