Here’s what happened when a retailer modeled a mannequin on an actual customer

In an episode of Seinfeld, George finds a mannequin that looks an awful lot like Elaine and hilarity ensues. The more recent problem for Long Tall Sally, a fashion retailer for tall women, however, was that available mannequins did not look like any of its customers.
And so in order to further its mission of championing tall women, Long Tall Sally worked with SEO and search marketing agency Propellernet on a campaign that included a custom mannequin based on the proportions of an actual customer