Here’s how to bring on the bots – and make consumers forget they aren’t human

Even though research and advisory firm Gartner says 30% of web browsing will be screenless by 2020, Purna Virji, senior Bing Ads PPC training manager, told marketers at the Inbounder on Monday (May 22) not to panic.
Pointing to a Cortana video in which women plan a 30th birthday party in Las Vegas without any landing pages and instead rely on digital assistants to do the heavy lifting, Virji noted this is where consumers are headed, but she also reassured the Inbounder audience while there will