Here’s how advertisers can navigate their way out of the programmatic maze

Marketers willing to undergo the complex process of taking their online ad spend in-house must prepare to unravel the complex web of contractual relationships, but potentially stand to benefit their wider operation’s financial health.
That’s the conclusion of a recent report by programmatic consultancy Labmatik which notes that the current in-house movement has been driven by a quest for improved operational efficiencies through decisions made outside of a marketing department.
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