Here comes the European ePrivacy Regulation – the GDPR’s forgotten sibling

By now, we’ve all heard about the GDPR and its May deadline. However, in the background, the European Commission have something else waiting in the wings that is no less important to marketers – the ePrivacy Regulation.
What is it?
The current ePrivacy Directive (implemented in the UK as the Privacy and Electronic Communications Regulations 2011) will be repealed in favour of this new ‘Regulation’ and will apply directly across all EU markets.
The ePrivacy Regulation