Here comes the brand: how marketers are cashing in on wedding season

We’re officially in the thick of wedding season, where Instagram feeds everywhere are filled with posts captioned “best day ever” and an onslaught of honeymoon pics.
While irksome to some, it seems that brands are having no problem indulging in bridal bliss, even if for selfish reasons. According to research firm The Wedding Report, Americans spent more than $56bn on weddings last year, so it’s no surprise that brands are looking for a slice of that lucrative pie.
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