Herbalife appoints Media Agency Group to deliver multichannel ad campaigns

Weight-loss and nutrition specialist Herbalife has appointed Media Agency Group (MAG) to coordinate a series of UK-based advertising campaigns across a range of media formats.
Activity has already commenced with an initial multimedia advertising campaign across the UK and Northern Ireland, encompassing a nationwide digital and traditional media strategy, targeting both existing Herbalife members and prospective new customers.
Herbalife creates products and programmes that offer support with