Hennessy highlights historic cycling champion Marshall ‘Major’ Taylor in latest campaign

Even if you are a cyclist, you may not recognize the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer.
Hennessy has launched ‘Major,’ the fifth installment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, brings to life the spirit of Hennessy’s ‘Never stop. Never settle,’ mantra through the remarkable story of Tayl