Heineken raises a glass to the unexpected in latest creative push

Heineken is bringing a lighthearted message to beer drinkers across the US in its summer campaign that launches today.
Called ‘Cheers to the Unexpected,’ the campaign’s main spot features a well-dressed man who’s about to walk into the doors of what appears to be a terribly pretentious party. Lucky for him, though, he accidentally rings the doorbell of unit nine instead of six — and finds himself at a banger complete with dancing, a band, confetti and, of cours