17-10-2017 15:22 via campaignlive.co.uk

Heineken marketer and Saatchis 'enforcer' Simonds-Gooding dies

Anthony Simonds-Gooding, the marketer who approved Heineken's iconic "refreshes the parts" campaign before going on to become a trouble-shooter at the then Saatchi & Saatchi group and the financially crippled D&AD, has died aged 80.
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