Heineken launches match-finding platform so US fans can catch European soccer

Heineken is attempting to leverage the increasing popularity of European soccer in the US through a new partnership with Google which guides fans to the nearest bars showing live broadcasts.
Using the ‘Soccer Is Here’ website, fans can find out which New York bar is broadcasting a fixture from the Uefa Champions League, Premier League, La Liga as well as the MLS.
The program allows users to search by league, match or venue and will initially only be available in New York City, howeve