Heineken goes direct-to-customers with Deliveroo tie-up

Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route.
The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially be available at 15 sites across London ahead of a nationwide rollout by the end of the year.
The Brew House brand will sit as a separate part of the Deliveroo a