Heineken enlists David Coulthard to woo millennial drinkers

Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.
Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup. 
The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.