Heathrow adopts augmented reality as hunt for the Mr Men ignites airport adventure

Heathrow Airport is rolling out an augmented reality adventure across its interior to immerse young commuters in the world of the Mr Men.
Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on their mobiles.
Upon doing so, a 3D animated video of each character will be augmented into the airpo