Hearst's commercial and agency restructure does away with 'inefficient' model

Chief executive James Wildman has led a commercial overhaul at Hearst Magazines that has brought an end to its siloed, title-led approach in favour of two content divisions and four agency sales 'hubs' that have already delivered a "much deeper" relationship with advertisers.
The UK publisher owns 22 titles and formerly operated in a brand-by-brand structure, with individual client teams on each title. In other words, if an advertiser wanted to buy across the Hearst port