Health insurance brand ahm launches gameshow to target millennials

Health insurance company ahm has launched the second series of its online gameshow Are You Ready To Be 30? In a bid to engage with young Australians.
The AYRTB30? series, which is created by Vice and ahm’s media agency Carat, will screen three episodes on SBS Viceland channel targeting millennials, as well as running across social media and brand platforms.  
The aim of the programme is to share health insurance information wrapped in light-hearted entertainment. The programme ai