Header bidding for video: how to maximise ad revenue from every impression

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources -  programmatic and direct - simultaneously to find the highest paying ad for each impression. While most are aware of the benefits, there are many that aren’t taking advantage of them - money is being left on the table.
Publishers are still working with ad servers that lack the pr