Have yourself a merry little Christmas campaign by planning a year in advance

Christmas is one of the most exciting peaks in any digital marketer’s calendar. And, as with any other major event, planning starts early on.
While it seems unusual to consider festive campaigns in the new year, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.
The most disappointing thing to witness dur