Havas polishes off first ad for Finish, 'Let It Shine'

Havas London has revealed its new direction for the Finish brand after winning the account back from Wieden + Kennedy in 2017.
The campaign, called Let It Shine, talks up the cleansing power of Finish Quantum dishwasher tablets, scored by traditional gospel song This Little Light of Mine. As is often the case, the lyrics have been adapted to reflect the product's positive traits.
The work rolled out Tuesday 5 June across TV, online and at point-of-sale. It will run