Havas moves into cryptocurrency space with blockchain comms division
Havas is the first big ad network to buy into the blockchain hype, launching a joint venture to help support initial coin offerings (ICO) – fundraising rounds for crypocurrencies.
Titled Havas Blockchain, the offering is a joint venture between Havas' corporate and financial consultancy AMO and a French consultancy called Blockchain Partner.
Details of what exactly Havas Blockchain will focus on are scant, but the group has described it as a "fully integrated
Read more »