Havas Group equips a quarter of its workforce with programmatic skills

Havas Group has staked its future on becoming 100% programmatic after announcing that over a quarter of its 20,000 strong workforce are now certified as 100% programmatic.
The internal training program has benefitted 5,000 individuals by providing knowledge, hands-on activities and in-house Havas analysis via a proprietary online learning platform called Havas University. 
Alfonso Rodés Vilà, deputy CEO of Havas Group, commented: “Programmatic is the new reality and what