Hate something, change something: how marketing agencies can make a (real) difference

If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness agencies slide down the client’s calling list as fast as that ex who just won’t let go.
The marketing industry prides itself on its innovative thrust, but frankly it doesn’t seem ready to deal with sustainability and come up with real solutions. Instead it is stuck with short-termism, chasing quarterly results and an everlasting vani