Has the threat of media inflation been overstated?

Inflation, inflation, inflation – it’s hitting everyone hard. Ian Daly, head of activation, Bountiful Cow, explains how it’s hitting media buyers.
Compared to the cost of manufacturing and selling goods, media has not, for the most part, inflated anywhere near as much in recent months. Still, ‘some’ inflation is more than no inflation, so it’s understandable that advertisers have been reviewing their spend of late.
The reality is that the story around inf