Has the stage finally been set for programmatic creative?

The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the technology and methodology in a meaningful way.
Just last week, the Interactive Advertising Bureau (IAB) announced the release of its Dynamic Content Ad Standard as the driving protocol to coalesce the digital ad industry around a common set of rules and best practices to