Has target hit the bullseye with its e-commerce execution?

US discount store Target this month declared a second quarter earnings fall of 9.7 per cent, an announcement softened by a 16 per cent increase in digital channel sales.
This might sound impressive but the latest figures released by the US Government suggested that the year on year growth for the online retail market as a whole was c. 16 per cent. Target, it seems, did no better than the average.
In an industry that is under intense pressure, The Drum’s Mystery Shopper asks whether Target