Has CYBG just overpaid for the Virgin Money brand?

Three storylines are likely to be circulating in the coming days about the merger of Clydesdale and Yorkshire Bank with Virgin Money. But in the modern financial industry, with banks losing market share to aggressive startups, the large price paid to use the Virgin Money brand deserves its own discussion. Not least because it affects the other three stories.
The first obvious storyline is the finances (all share deal, valuing Virgin Money at £1.7bn). The second narrative is that of the peo