23-02-2018 14:14 via thedrum.com

Harveys and Bensons for Beds name all-agency marketing team

Harveys and Bensons for Beds are doubling down on their joint growth vision with the appointment of an all-agency team to propel it toward its goal as Britain’s number one bed and home furnishing retailer.
 
The dream team includes integrated creative agency VCCP, digital agency iProspect and consumer lifestyle PR agency Kazoo; who will sit alongside incumbent media agency RP2 to devise a cohesive marketing strategy.
 
As such VCCP, will be tasked with devising a joint brand prop
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