Harry Lang: You can’t ditch brand for performance marketing – even in digital

Panini football stickers – a great product, no doubt about it. No skill required, inherently social and with a low barrier to entry. They were the ultimate in cheap, disposable and sharable media. A fantastic brand.
The yo-yo was also a winner. Everyone at school had one, and they could all master at least a few tricks. It was an egalitarian toy – almost Communist in its universal equitability. Duncan’s yo-yos were the brand of choice for any discernable ‘dog walker&rsquo